5 steps to make corporate gifting super simple (& sustainable)
Corporate gifting is an invaluable tool for businesses of all sizes.
It's a great way to show appreciation, build loyalty, and foster goodwill among customers, employees, and partners.
However, it can be a lot of moving parts, making it challenging to manage.
Spoiler alert, it should be fun!
Remember why you're giving a gift—maybe you're thanking someone for a job well done, celebrating an employee anniversary, or kicking off a new client partnership.
5 easy steps to send the absolute best corporate gifts
We're here to help you simplify the logistical nightmare that is corporate gifting. From budgeting to tracking gifts, these 5 steps will set you up for success:
- Create a budget
- Pick your gifts
- Write a personal note
- Send! (via email if possible)
- Track gifts
Step 1: Create a budget first 🤑 (you'll thank yourself later)
Setting a budget for corporate gifting is an important first step. Knowing how much you have to spend helps you decide what kind of gifts to give.
Creating an effective budget is essential when shopping for corporate gifts. There are a few things to keep in mind when building a budget:
- How many people are you giving gifts to?
- What type of gift they would appreciate
- How much are you willing to spend on each recipient?
Failing to plan ahead could mean that you end up going over budget.
Don't forget about additional costs such as packaging, shipping, and taxes when creating your budget. These can quickly add up, so it's best to set aside some extra cash just in case. Review your original plan periodically to make sure all recipients get the best gifts without spending too much money.
At the end of the day, making a budget first helps make sure that corporate gifting is not only effective, but efficient too. By taking intentional steps during the planning process, businesses can strengthen relationships with customers and employees with a small token of appreciation.
Step 2: Pick a gift everyone will love 🎁
Choosing the right trendy gifts is key to making sure your customers, employees, and partners feel appreciated. It's also the hardest step in the gifting process.
Gifts should be personalized AND practical.
With choice-based gifting, your recipient shops and selects their own unique gift from a curated collection. This makes the process easy and gives each recipient control over what they receive—which means they get something they truly appreciate!
It's also important to take sustainability into account when selecting gifts. Opt for eco-friendly materials whenever possible, such as recycled packaging for planet-friendly delivery. You should also look for companies that donate part of their profits to charitable causes or have a commitment to environmental sustainability. This can help you make sure you're giving back while still getting great results from corporate gifting.
Ultimately, your corporate gift ideas need to fit within your budget while being meaningful and useful at the same time.
Tie Tip: Loop & Tie sequesters 2X the amount of carbon emitted through delivery. That's 1.8 million pounds annually!
Step 3: Write a personal note to your recipient ✍️
If there's one thing you take away from this article, it should be this: write a personal note when sending out corporate gifts.
You don't have to write a long message—even something simple like "Thank you for being part of our team!" will go a long way in showing your appreciation.
Explain why you are sending the gift with a short message. A personalized note can make the gift more special and memorable, so don't forget to sign it before sending it off!
Corporate gifting email examples
Thank you notes
- "Thank you for everything you do! We're so lucky to have you on our team."
- "We wanted to express our biggest THANK YOU for being our customer! Here's a little something from our team to yours."
- "Congrats on your 1 year anniversary! I am so glad you're a part of our team. Thank you for your continuous effort over the last year, we wouldn't be the same without you!"
Remember that every word matters when crafting your message - take time to proofread before selecting the final version of your note!
Step 4: Send gifts via email 💌
Sending gifts via email can save time and money compared to traditional mailing services, while also allowing you and your recipients to track delivery times easily.
The digital age has made it much easier to send corporate gifts, thanks to online gifting solutions. Gifting via email offers businesses a lot of benefits that make the process faster, easier, and more sustainable.
When choosing a gifting solution, it's important to find one that is secure and reliable. Look for features such as customizable templates and automated gift delivery tracking to make sure you can easily manage the process from start to finish.
You should also look for a gifting solution that allows you to personalize messages and add special touches like 'thank you' notes or signatures.
Step 5: Track gifts to make sure they reach their final destination 🚚
Tracking gifts is essential to make sure that your gifts reach their intended destination! With real-time updates and automated email notifications, you can be aware of the status of your gift at all times.
When your recipient accepts a gift via Loop & Tie, they enter in their own address and receive tracking information right away. As the sender, you will get a notification that they accepted their gift! You can even see which item they selected from the gift collection, along with a thank you note.
If a gift is lost in transit, Loop & Tie offers dedicated customer support to help locate its last known location and take appropriate action.
Overall, keeping track of corporate gifts ensures your efforts are successful while still providing recipients with great experiences.
The biggest benefits of corporate gifting
Corporate gifting is a business practice centered around gratitude. It is a great way to reward customers for their loyalty and thank employees for their hard work. Plus, it's a simple gesture that can make a big impression on customers and employees alike.
Gifting to employees is an effective way to show appreciation, boost employee engagement and retention, and build brand affinity.
Gifting to customers can help strengthen business relationships, foster goodwill, and increase customer loyalty.
When done correctly, corporate gifting can be a powerful tool for organizations big and small. Not only does corporate gifting help build relationships, but it also has more direct, measurable benefits for businesses as well.
Studies have shown that companies who invest in corporate gifting see an average of 30% return on investment—making it one of the most cost-effective marketing strategies available today.
Giving gifts is associated with increased customer loyalty; 63% of people who receive gifts from companies say they feel more loyal to the company after receiving them.
Gifting to employees
Employee gifting is a great way to show appreciation to your team and boost morale! Thoughtful gifts demonstrate your commitment to the team, helping build strong relationships and foster loyalty.
A comprehensive corporate gifting program can be an effective way to reward employees for meeting goals and other significant milestones. It should also include recognizing special occasions such as birthdays or anniversaries.
Employee gifting ideas:
- Life milestones - birthdays, weddings, and new additions to the family
- Work milestones - start dates, anniversaries, and promotions
- Recognition - exceeded goals, going above and beyond, culture champion
- Surprise & delight - end of year gifts, unexpected occasions
When choosing gifts for employees, think about what would make them feel valued and appreciated. Showing genuine thoughtfulness in the gift selection process will go a long way in reinforcing positive working relationships.
You should also consider offering employee incentives in addition to corporate gifts. Incentive programs create excitement within teams, inspiring employees with challenges that become more difficult with each milestone achieved - leading them towards bigger rewards!
Setting up clear guidelines for your corporate gifting program will help ensure that everyone receives their due recognition when they hit their targets.
Finally, remember there is no one-size-fits-all approach when it comes to employee gifting—tailor the experience according to the needs of your team members and budget accordingly!
Corporate gifting should be seen not only as an opportunity to thank employees but also as an investment in building long-term relationships with your teammates so they remain engaged and motivated within the organization's culture.
Gifting to customers
Customer gifting is a powerful tool for businesses to demonstrate their appreciation and build strong relationships with customers! Crafting a customer gifting strategy requires thoughtfulness, especially when selecting gifts that are appropriate for each customer relationship.
Customer gifting ideas:
- Lifecycle moments - contract signing, renewal date
- Incentives - survey completion, customer service review
- Service recovery - shipping mishap, product quality issues
- Surprise & delight - end of year gifts, events
When deciding when customers should receive the gifts, plan carefully to maximize their impact. As a rule of thumb, avoid sending too many presents which could make them less meaningful; instead focus on key moments like holidays or after a successful project completion.
It's also important not to forget about thanking customers after they purchase something from your company - this small gesture could go a long way in increasing customer loyalty!
Investing in corporate gifting makes good financial sense for any business looking to grow its customer base while building strong relationships with those customers over time.
Get to gifting!
Whether you're celebrating a new customer coming on board or an employee's yearly anniversary, we're here to help! Sending a gift with Loop & Tie is the easiest and most sustainable way to send your corporate gifts. Get started for free.