How to plan the perfect corporate gift campaign this holiday

Hot take: Creating the perfect gift experience for everyone on your list is actually super simple (and doesn’t need to involve sending everyone a logo T-shirt). Since 2013, our gifting specialists have helped companies—from small businesses to global enterprises—create on-brand gift campaigns that are easy, budget-friendly, and memorable. 

Here’s everything you need to know to ace company holiday gifts this year. 

What goes into the perfect gifting campaign

When done right, gifting can improve your customer, employee, and brand experiences. 

• Show employees that they’re valued and appreciated
• Give customers a tangible reason to love your brand and stay top of mind
• Make your brand visible to folks inside and outside your organization 

In other words, year-end gifting is an investment in connection and your bottom line. That’s why we encourage teams to take gifting initiatives seriously! There are serious benefits when you do it right.

But how do you know if your holiday gifts are on the right track? Ask yourself these four questions:

What types of gifts you should send

It’s impossible to find the perfect gift for everyone, believe us. That’s why we recommend offering collections of gift options for recipients to choose from. But sending thousands of gifts a month also gives us insight into what's trending right now.

The top-picked gifts of 2026

For budgets from $30-$75

• The Sensory Riot Candle Discovery Trio ($30)
• Magnetic Multi-Surface Phone Mount ($30)
• Naughty Cookie Collage Box ($50)
• Heated Neck Wrap ($50)
• Ridge Power Bank ($75)
• ShoreBags Classic Canvas Tote ($75)  

For budgets from $100-$500

• Tior Wines 3-Pack ($100)
• Packs Project Kingman Weekender ($100)
• Therabody Wave Roller ($200)
• Lomography Film Cameras ($250)
• Roylyn Accomplice Carry-On ($400)
• Wildwood Chocolate Chocolate Lover's Bundle ($500)

New & trending gifts for 2026

You know that saying “you can’t account for taste”? Well, our Buying & Merchandising team actually can. They are always on the hunt for the latest and greatest items, from trendy housewares to premium classics, and bringing them to the Loop & Tie marketplace. Here are some gifts they’re excited about this year.

• LeLick Electrolyte Lollipops (women-owned)
• Ten Thousand Villages Handcrafted Teak Wood Cutting Board (fair trade)
• Sunday Golf El Camino Golf Bag + Golf Bum Book (women-owned)
• Heretic Parfum Garden of Earthly Delights Fragrance Set (made in the USA)
• All Very Goods Limited-Edition Artisan Bandana (Black-owned)

How to send gifts in time for the holidays

Some things to consider when ordering customer and/or employee gifts for the holidays:

• How long it takes to get internal approvals for budget and gift selections
• Production time (especially if you’re ordering branded merchandise)
• Processing and shipping timelines

With a platform like Loop & Tie, you can send a gift at any time using just email addresses. Since the recipient gets to choose what they want, they can make the selection on their timeline. However, we like to suggest clients send their gift campaigns keeping these shipping deadlines in mind:

These are all estimations for domestic shipping based on information from USPS. For international gifts, send at least 3–4 weeks ahead. This gives the recipient time to pick out their gift and have it arrive by the holidays.

Our recommendation is to start planning your gift campaigns as soon as possible so you don’t get caught in a time crunch or miss important dates. Make a timeline or holiday gifting checklist and stick to it!

How to keep your brand front and center

A lot of times, when people think of branded experiences, they default to slapping a logo on a sticker/coaster/mug and moving on with their days. When we talk about brand experiences, we mean just that: an experience that associates your brand with the positive vibes of getting a great gift.

Some suggestions for making the unboxing a moment to remember:

• Wrap gifts in custom packaging that makes your branding pop
• Include a thoughtful, personalized message
• Offer unique branded merch that feels upscale and useful (rather than something that will end up in the trash)

With Loop & Tie’s custom packaging and branded gift options, every unboxing becomes an unforgettable brand moment because we think of these small details. Not only are gifts kitted and wrapped beautifully, but the recipient chooses their own gift from a curated collection of options.

Ready to gift? It’s easy with Loop & Tie

It’s never been as easy or fun to cross year-end gifting off your Q3/Q4 to-do list as it is with Loop & Tie.  Simply select a gift collection within your budget, prepare a thoughtful message, then upload your recipient list and schedule sends via email.

Need extra support? Contact us, and we’ll help you with the details.