The Connected Brand Episode 10: Inside Out
“PR is about managing those reputations, but we do it through storytelling.” -Gina Rau
Host MK Getler chats with PR pro Gina Rau of 6sense in a wide-ranging conversation touching on a number of topics including personal stories, plant care, the definition of PR, career journeys, storytelling, brand building, and the role of PR in maintaining brand reputation. The conversation provides insights into the evolving landscape of PR and the need for tools to measure PR impact.
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About The Connected Brand
Each episode of Connected Brand will pivot on a single thesis: authentic human connection plays a huge role in fostering sustainable growth and success for every single brand today.