Just Announced | Automated Gifting is LIVE

We’ve built Loop & Tie with one simple guiding practice: connection is the currency of modern business. 

The smallest gestures can spark the most transformational relationships. And for many teams, the intention to recognize and celebrate their team is often unraveled by a lack of our most precious resource: time. 

That’s why I’m thrilled to share that Loop & Tie is launching Automated Gifting. This new feature allows teams to scale appreciation without losing the personal touch. By syncing with your HRIS or uploading contacts directly, you can now set up gifting rules for birthdays, anniversaries, onboarding dates, and more. Automations ensures meaningful moments are never missed, no matter how busy the day or how fast your team grows.

Why Automated Gifting: 

This launch is about more than saving time. It’s about creating space. Space for connection, for intentionality, and for the time it takes to build relationships that go beyond transactions.

In today’s workplace, HR and People leaders are doing more than ever: driving culture, managing change, and supporting teams through every professional and personal milestone. But while appreciation remains a top priority, the tools to make it scalable aren’t advancing at the rate of teams’ needs. 

That’s where automation comes in.

We believe that automation, when designed with empathy and intention, makes celebrating milestone moments feel even more intentional. It creates consistency in the experience. It eliminates the unnecessary friction in logistics. It makes showing up for your people easier and, honestly, more fun. 

Automation doesn’t replace the human touch. It protects it. 

It ensures that no birthday, anniversary, or first day slips through the cracks. It removes the burden of remembering, tracking, and task-switching so that the act of recognition feels less like a to-do, and more like what it’s meant to be: a moment of connection.

This feature was built to help you do what you’ve always wanted to do: celebrate your people. You know, without the scramble, the spreadsheets, or the stress.

Here’s a little more about the feature:

Automated Gifting lets you:

• Set gifting rules once for birthdays, anniversaries, and start dates, all year every year
• Sync with your HRIS platform so you’re always working with the latest data
• Ensure that no moment of connection is missed, no matter how fast your team grows

In short: it saves you precious time that can be reinvested into creating experiences that help you connect. You know, human to human.

Want to get started with Automations? Let's get going! 

A note of gratitude

As we bring Automated Gifting to life, I want to take a moment to thank the customers who helped shape this feature from day one. Your feedback, ideas, and real-world use cases have been instrumental in building a product that works not just for companies, but for the people inside them.

You continue to reinforce that connection isn’t just a value we talk about. It’s something we build - together.

Thank you for trusting us to be a part of how you show up for your teams.

We can’t wait to see the connections you create with this.

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