The ‘You Are On Native Land’ hat is an Urban Native Era icon. A timeless statement intended to ignite conversation amongst non-Indigenous communities. ‘YAONL’ comes from an Indigenous perspective and the phrase is intended for everyone including the wearer.

• Frequently Asked Question: Is it ok for non-Indigenous people to wear the 'You Are On Native Land' message?
• Answer: Yes! It is a sign of solidarity to wear it, and it makes space for Indigenous people in everyday life.

Adjustable fit dad cap or beanie.

Comes with a YAONL sticker.

About the Brand - Urban Native Era
Joey Montoya (Lipan Apache) is a multimedia artist, fashion designer, and entrepreneur whose work is aimed at designing and re-designing an inclusive world. He is the Founder, Creative Director, and CEO of Urban Native Era, a fashion brand built to bring Indigenous visibility through fashion and design. His designs can be seen on the show ‘Reservation Dogs’, and are currently being sold at REI. He has been featured on ABC’s Localish series Unfiltered, and mentioned in magazines, Cosmopolitan, and Vogue. He is from San Francisco, California and holds a degree in advertising from San Jose State University.
Urban Native Era strives to recruit and highlight inclusive Indigenous talent in all of their modeling, set design, and photography. They frequently support Indigenous organizations with monetary and product donations.