The concept of less, but better has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. for 6-decades, Braun's humanistic approach to design has inspired designers and companies around the world.

This Braun digital alarm clock features a negative LCD display that can be set to either 12-hour or 24-hour mode.

Features:
• Reverse LCD display
• Crescendo beep alarm
• Integrated snooze/backlight function
• Snooze interval is 5-minutes
• Backlight illuminates for 10-seconds once manually activated
• 12-hour/24-hour display
• Requires 1x AA battery.

About the Brand - AMEICO
Ameico, founded in 1995, is the sole U.S. distributor of a carefully curated collection of contemporary design products from around the world. Its offerings represent the finest in modern and contemporary design across lighting, home, and personal accessories. Crafted to stand the test of time, these designs span a century of creativity and embody a high degree of innovation and aesthetics. Ameico upholds the belief that life is enhanced by good design and advocates for consuming less while consuming wisely. This commitment is reflected in the longevity of the products it sources, its sustainable shipping methods, and its partnerships with certified vendors.