Why is personalized corporate gifting important?
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Why is personalized corporate gifting important?

Read how all teams from HR and relationship managers to marketing and sales can benefit from corporate gifting programs.
Erin Fry

Erin Fry,

You’ve heard this several times already, but I'm going to say it again. How we work has changed in recent years and continues to evolve. This is impacting how companies connect with their employees, prospects, clients, and customers. 

Whether to show appreciation, increase engagement, or reward loyalty, everyone from HR and relationship managers to sales and marketing can find value in a corporate gifting program. When used well by these teams, gifting can positively influence the emotions and actions of their target audience.

The key to really resonating with your audience is understanding that there is no "perfect gift" for everyone on your list. Giving your recipients unique gifts will allow you to connect with them on a personal level, especially with a gifting solution that allows them to pick their own gift!

Employee appreciation 

Hiring and retaining top talent has been a struggle for many businesses lately, especially amid the “Great Resignation.” Research shows that nearly 48 million people, the most ever recorded, quit their jobs in 2021. This trend has continued with high amounts of resignations early in 2022. 

While there are many ways to retain top talent, HR teams experience several benefits from employee gifting programs.

Benefits of sending personalized gifts to employees

  1. Increase employee engagement
  2. Retain top talent
  3. Stand out competitively when hiring
  4. Boost employee morale

Employee gifting opportunities

  1. Recognition of a job well done
  2. Celebrate a milestone like an anniversary or birthday
  3. Holidays
  4. Simply to show them they’re appreciated

Business gifts for clients

Gifting in business, especially around the holidays, has been a practice for a long time. But that’s not the only time client gifting could benefit your business. Based on psychology, we know when people receive gifts, it boosts happiness and helps deepen relationships and loyalty.

There are likely many nuances and pain points you face when working with clients. Regardless of what those nuances and pain points are, there are several benefits of investing in ongoing client gifting.

Benefits of sending personalized gifts to clients

  1. Deepen your relationship on an individual level
  2. Demonstrate you value their business
  3. Increase client engagement and loyalty

Client gifting opportunities

  1. Holidays
  2. Celebrate a milestone like a product launch or achieving a goal
  3. Encourage retention and upgrades

"Giving our clients the ability to choose their gift (or donate to a cause) is truly what makes Loop & Tie stand out from any other gifting platform, and we've received nothing but positive feedback and gratitude from using this platform." — Administrator in Management Consulting, G2

Improve customer service with gifting 

Did you know it can cost 5x more to acquire a new customer than retaining existing customers? What about the fact that existing customers tend to spend 31% more per transaction? One of the best ways to retain customers is great customer service. 

There are many aspects that go into providing great customer service, but have you considered how to incorporate gifting? Regardless of the industry you’re in, there will come a time where a customer is unhappy with you. You will also encounter times when you’re trying to keep a customer and even get them to upgrade or spend more with you.

Benefits of sending personalized gifts to customers

  1. Encourage happy feelings in connection with your brand
  2. Deepen your relationship with customers
  3. Increase customer engagement and loyalty

Customer service gifting opportunities

  1. To take a customer from an aggravated to satisfied state
  2. Thank a customer for their patience as a solution is identified
  3. Reward a customer for providing feedback

Sales gifts for prospects

It’s competitive out there for companies across industries that are trying to convert prospects into customers. In recent years, the percentage of sales professionals reaching their quota has dropped 10% (from 63% to 53%). We also know that 20% of sales qualified leads will convert into a customer. This suggests that businesses are losing out on potential new customers and revenue. 

Getting into the consideration set of qualified prospects can be challenging, especially in an oversaturated digital ecosystem. While all those touch points are important, when marketing and sales teams collaborate on a personalized gifting program for prospects, they experience several benefits.

Benefits of sending personalized gifts to prospects

  1. Get your foot in the door
  2. Motivate them to take action
  3. Stand out from competitors

Prospect gifting opportunities

  1. Generate qualified leads through giveaways
  2. Spark engagement with you and your brand

Are you ready to see how Loop & Tie can help you scale your corporate gifting initiatives across multiple teams? Book a demo now.

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